CRO audit includes:

• Navigation analysis: Analyse sales by collection data and heatmaps and derive improvement suggestions for cleanliness, useful catalogue entry points, prioritisation of elements and visual guidance.
• Homepage analysis: Analyse page-level KPIs like bounce rates / time spent / session conversion rates, incoming channels, purchase funnel, click events and heatmaps to inform improvement suggestions for better entry points, visual guidance, product recommendations and discovery.
• Collection page analysis: Analyse page-level KPIs like bounce rates / time spent / session conversion rates, incoming channels, purchase funnel, click events and heatmaps to inform improvement suggestions for better visual guidance, filtering, rankings and merchandising.
• Product page analysis: Analyse page-level KPIs like bounce rates / time spent / session conversion rates, incoming channels, purchase funnel, click events and heatmaps. Further analyse product reviews and demographics to understand target audiences, as well as product needs, objections, benefits. Then research improvement suggestions for images, CTAs, descriptions, merchandising, personalisation and trust elements.
• Cart and checkout analysis: Analyse page-level KPIs like bounce rates / time spent / session conversion rates, purchase funnels, average order quantities, checkout feature benchmarks and heatmaps to derive improvement suggestions for layout usability, information flow, trust elements, upselling, cross-selling, prominence of information and payment methods.

Deliverables:

• CRO roadmap document in Google sheets with prioritised findings.
• CRO audit presentation document in Google presentations.
• Conduct a workshop to present results, align on priorities for the CRO iterations and define next steps.

Web performance find and fix bundle includes: