Pavers / Jones CRO Support

The scope of the engagement is defined as follows - analysis of the following areas:

• Homepage: Entry points, visual guidance, product recommendations and merchandising.
• Collection Page: Visual guidance, filtering, rankings and merchandising.
• Product Page: Images, CTAs, descriptions, cross-selling, upselling, personalisation, reviews, and trust elements.
• Site Search: Search suggestions, search result quality, discovery app configurations, data enhancements, UI improvements, filtering, ranking and merchandising.