Customer acquisition costs are rising, making it more crucial than ever for merchants to ensure their sites perform at their best. Conversion Rate Optimization (CRO) can be a wise investment to boost your store’s performance. For the past two years, Growth Services has been working closely with merchants through custom engagements to enhance their CRO strategies.
Drawing from this extensive experience and best practices, we have crafted a comprehensive online learning course to empower you to develop these skills in-house. Introducing our new CRO course at Shopify Academy—where we transform years of insights into accessible learning to help you optimize your store’s success.
What’s inside the course?
Our course is divided into four key parts:
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CRO Overview and Best Practices
Understand the fundamentals of CRO. Learn to apply best practices and grasp visitor intent to effectively boost conversions. -
CRO Analysis and Optimisation
Dive deep into your Shopify store’s performance. Use reports to craft a detailed CRO roadmap. Identify areas for improvement. -
CRO Implementation and Testing
Master testing methodologies. Apply them to drive data-driven enhancements that will increase your conversion rates. Get an overview of the featured A/B Testing solution Shoplift. -
CRO Targeting and Personalisation
Create a tailored customer experience. Implement customised landing pages. Use targeted messaging to improve conversion rates.
What will you gain?
By the end of this course, you will be able to:
- Identify conversion opportunities across various Shopify page types, including homepages, collection pages, search results, and product pages.
- Analyse visitor behaviour using insights from Shopify Analytics and Google Analytics.
- Conduct A/B tests with a structured methodology and turn your CRO hypotheses into effective store optimisations.
- Launch personalised landing pages and create personalisation strategies that adapt to your customers' preferences.
Who is this for?
This course is perfect for anyone in a business role at a Shopify merchant looking to enhance their store's performance. You'll learn how to continuously identify opportunities for optimization, improve the user experience, and better meet your customers' needs. The course covers straightforward methods for implementing and testing these enhancements, equipping you with the tools for success.
Still want custom help?
If you seek customised support, contact us now. Our Professional Conversion Rate Optimisation Service is ready to help you take your store to new heights.
Make the smart choice today. Invest in your knowledge with our new CRO course and watch your conversions soar!